Head-to-head
BuyGoods vs Digistore24: which network should sell your offer?
Pick BuyGoods if you already have a proven health offer, a referral, and want a smaller manually vetted affiliate pool with account managers; pick Digistore24 if you need to sign up without a gate, want a published starting fee of 2.9% + $1, and sell into the US and EU with VAT handled for you.
Quick answer
Digistore24 is our top pick for most people. The low-fee merchant of record for vendors who sell into both the US and the EU and want VAT and sales tax filed for them, paying only when a sale goes through.
- BuyGoods. Best for Experienced health and wellness vendors with a proven offer or a referral.
- Digistore24. Best for Vendors selling into the US and EU who want tax and VAT handled with no setup or monthly fee.
Side by side
BuyGoods
- Best for
- Experienced health and wellness vendors with a proven offer or a referral
- Vendor fees
- No vendor fee schedule is published on BuyGoods-owned pages. Vendors apply through a form; entry is by recommendation, referral or proven track record.
- The catch
- You cannot price it before you apply. For a vendor comparing networks on fees, that is a wall, and a new offer without a track record may never get past the form.
Digistore24
- Best for
- Vendors selling into the US and EU who want tax and VAT handled with no setup or monthly fee
- Vendor fees
- No setup or monthly fee. Transaction fee starting at 2.9% + $1 per sale; the vendor says the final rate may vary by product type, traffic source and sales volume. Payout fees $2.50 ACH, $40 international wire.
- The catch
- The headline rate is a floor, not a quote. A nutra offer on paid traffic should expect to negotiate its real rate, and that number is not public.
Digistore24 vs BuyGoods for a supplement
Your supplement converts on paid traffic and you have narrowed the networks to two. Both act as merchant of record, so the buyer pays the network, the network's checkout takes the order, and the network splits the money with you and the affiliate. The difference is in what each one tells you before you apply.
BuyGoods calls itself a performance marketplace for health brands and their affiliates, and a curated one: entry is by recommendation, referral or proven track record. It does not publish a vendor fee schedule on its own site. Digistore24 runs an open signup, prints a starting fee of 2.9% + $1 per sale on its pricing page, and keeps a dedicated vendor page for supplements and other physical products, with fulfillment integrations, subscriptions and affiliate sales on the same platform.
That makes the digistore24 vs buygoods choice mostly a question about your offer's history. A product with sales numbers and someone in the health affiliate world who will vouch for it can apply to both. A product still looking for its first affiliates has one open door here, and it is Digistore24's.
This page is built from each network's own seller, pricing and terms pages, read in October 2026, plus public threads where affiliates talk about both. We did not list a product on either network, and how we research network fees sets out the method.
The differences that decide it
| BuyGoods | Digistore24 | |
|---|---|---|
| Who can join | Referral or record | Open signup |
| Merchant of record | BuyGoods | Digistore24 |
| Per-sale fee | Not published | From 2.9% + $1 |
| Monthly fee | Not published | None |
| Sales tax and VAT | Not detailed | 180 countries |
| Affiliate vetting | Manual | Open |
| Network size* | 90,000+ | 125,000+ |
| Payouts | Not published | Weekly |
*BuyGoods counts affiliates and vendors together across 110+ countries. Digistore24 counts affiliates alone and lists 10,000+ offers in its marketplace.
BuyGoods: strengths and drawbacks
What works
- Built around health and wellness offers and the affiliates who run paid traffic to them
- Conversion-focused checkout with A/B split testing and real-time analytics
- Account managers and compliance staff assigned to vendors
- Affiliate applications are manually reviewed, which keeps the affiliate pool smaller and more experienced
What to watch
- Entry is by recommendation, referral or proven track record, so a first-time vendor may not get in
- No vendor fee schedule is published; terms are set in the application
Read the full BuyGoods review or see BuyGoods fees.
Digistore24: strengths and drawbacks
What works
- No setup, activation or monthly fee; transaction fee starts at 2.9% + $1
- Full merchant of record in the EU and US, with sales tax and VAT handled in 180 countries
- Checkout pages, order bumps, one-click upsells and split testing built in
- Weekly payouts, up to four a month, and a 180-day affiliate cookie
What to watch
- The 2.9% + $1 is a starting rate: the final rate depends on product type, traffic source and volume, so you only know your fee once you apply
- Payout fees of $2.50 per ACH payment and $40 per international wire
Read the full Digistore24 review or see Digistore24 fees.
Fees: what you can model before applying
Digistore24 gives you a number to start from. Its pricing page says "Starting at 2.9% + $1 per sale", with no setup fee and no monthly fee. On a $97 bottle at that rate, the platform fee is $2.81 plus $1, or $3.81 per sale. The same page warns that the final rate may vary depending on product type, traffic source and sales volume, and a supplement sold through media buyers is the kind of product where you should expect your own quote to differ from the floor. Getting paid adds $2.50 per ACH payout or $40 per international wire, on a weekly schedule of up to four payouts a month. The Digistore24 pricing for vendors page lists each of those charges in one place.
BuyGoods gives you no number at all. Its homepage has a vendor application and nothing on per-sale fees, and the terms you get are the ones agreed when your account is accepted. Fee tiers for BuyGoods do circulate online, but they come from a competitor's comparison page and belong on our BuyGoods vs ClickBank for supplement vendors page, where that source is named.
| $97 sale | BuyGoods | Digistore24 |
|---|---|---|
| Platform fee | Not published | $3.81 |
| Vendor share | Unknown | Unknown |
The vendor share is blank for both because neither network's public pages say whether the affiliate commission is paid on the full price or on what is left after the platform fee. Ask that question in your application, in writing, before you set the commission on your affiliate page. It changes your margin by a few dollars a bottle at a 50% payout.
Tax, refunds and the name on the card
Both networks sit between you and the buyer as merchant of record. Digistore24 spells out what that covers: sales tax and VAT calculated, collected and remitted in every jurisdiction, across 180 countries, as a full merchant of record in the EU and the US. If a meaningful share of your buyers are in Europe, that line removes a filing job you would otherwise hire for.
BuyGoods' public pages say less about tax, and more about the buyer side. Its terms say purchases appear on the buyer's bank statement as "BUYGOODS 302-200-3480" and allow return or replacement within 60 days of purchase. Shoppers who do not recognise that name search whether BuyGoods is legitimate, which is where most of the search traffic for the brand comes from. Put the network's name in your order confirmation and on the thank-you page, on either network, so a confused buyer asks you before they ask their bank.
Access and affiliates for nutra offers
BuyGoods reviews every affiliate application by hand and asks for proof of past performance or a referral. The affiliates who get through have already shown they can buy traffic, which suits a vendor who recruits media buyers directly and wants them working inside a health-only marketplace. Digistore24's pricing page promises instant access to 125,000+ affiliates. That is a wider pool, and an open one, so your funnel and your affiliate page have to do the filtering that BuyGoods' gate does on the other side.
Affiliates tend to name the two together. In an r/AffiliateMarket thread on ClickBank alternatives, one commenter listed BuyGoods and Digistore24 as the usual next networks, and in an r/Affiliatemarketing thread another said that if you used Digistore24 and ClickBank earlier you will probably like BuyGoods. Neither comment comes from a product owner, but both describe the same order: Digistore24 first, BuyGoods once there is a record to show. Vendors who come from US-first tools sometimes find the European platform's setup indirect, so allow time to work through account and product configuration before your launch date.
The site's other nutra pairs cover the third side of this choice: ClickBank vs Digistore24 and BuyGoods vs ClickBank. If neither network here fits, see BuyGoods alternatives or Digistore24 alternatives, and the BuyGoods review for vendors and Digistore24 review for vendors go deeper on each. The full ranking is on best affiliate networks for vendors.
Our pick for most vendors
Digistore24
The low-fee merchant of record for vendors who sell into both the US and the EU and want VAT and sales tax filed for them, paying only when a sale goes through.
Frequently asked questions
Can I sell the same supplement on BuyGoods and Digistore24?
Which network is cheaper for a supplement vendor?
Which handles EU buyers better?
Why do shoppers ask whether BuyGoods is legit?
Can a new vendor get into BuyGoods without a referral?
Changes to this page
- First published. Fees, payouts, tax and access rules read on go.buygoods.com, its terms, digistore24.com/pricing and the Digistore24 supplements vendor page.
What we read
From Digistore24
Other sources
4 discussions and reviews read for this page. Quotes are excerpts; open a link to read the original in context.
- [reddit-nutra-next] ClickBank alternatives for affiliates?
- [reddit-bg-addition] Honest question for affiliates: which network has worked best for you?
- [reddit-ds24-legit] Does Digistore24 affiliate link actually work
- [reddit-ds24-setup] Digistore24 vs OfferLab?